Referral Marketing and BNI

Business Networking or Word of Mouth Marketing is one of the most effective marketing components in growing many businesses by delivering warm, qualified referrals from trusted sources over time by building credible relationships in your marketplace.

BNI and Referral Institute would suggest an investment in three networks as part of developing those relationships in your Referral Marketing Plan:
1) an open membership networking organization (a Chamber of Commerce)
2) a community organization you are committed to (a charity or place of faith)
3) a non-competing, closed category referral group (a BNI chapter)

When Verispect was founded the first thing we did was become a member in the Greater Phoenix Chamber of Commerce and find a BNI chapter as part of our plan to grow our business - and it has worked! Part of our company Values is to also give back to the community and we have a number of ways we support 501c organizations. (for more information about these organizations please visit our Resource Links page, or Contact Us with any questions you may have.)

Listen to Dr. Ivan Misner, Founder and Chairman of BNI, called "the Father of Modern Networking", says about business networking:

Marketing, defined by the AMA

"Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

"Your results are in direct alignment with your values." "Begin with the end in mind."

- FranklinCovey Leadership

"Strategic Planning is useless without a Strategic Vision."

- John Naisbitt, Author/Speaker, MegaTrends

Verispect - TrueVision Promotions, a Marketing Sales Support company operates out of the greater Phoenix Metropolitan Area, servicing Cave Creek, Scottsdale and Phoenix Arizona, with clients across the southwestern United States, nationally, and internationally via global eCommerce.

We focus on delivering our 5 C's of Service: Consulting, Creative, Collateral, Campaigns, Communications

This is a strategic and comprehensive, yet modular and scalable, set of marketing services that any company from start-up businesses to large companies would expect from any firm or agency.

We begin with business, marketing, and sales planning and consulting, based on a focus of the truth of our client's core mission and the vision of where they want to go, and in alignment with their values, image, and message. This defines the foundation on which to build your business identity and brand recognition; your creative graphics and web design; your physical collateral from business cards and brochures to signs, banners and trade show graphics; your electronic collateral from websites, email, and internet marketing; your campaigns from direct mail, email and video-email marketing to organic and pay-per-click SEO, advertising, events, and client appreciation; and your communications from daily social media, to weekly blogging, and regular news releases, PR and media communications, newsletters, and special events.

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