http://www.verispectmarketing.com/plugins/blog/ Tue, 14 Feb 2012 13:23:10 GMT en-us http://www.verispectmarketing.com/plugins/blog/posts/profiles-of-a-great-networking-future11.cfm http://www.verispectmarketing.com/plugins/blog/posts/profiles-of-a-great-networking-future11.cfm Tue, 14 Feb 2012 14:13:08 MDT Week 3-6 of 52 Strategies for Networking Success, 29percentsolution.com by Eric D. Jackson, Verispect Marketing So you have your Networking Goals and you have Blocked Out Time to Network. Now what...? Now you need to put some focus and momentum behind your plan. First focus on Profiling Your Preferred Client and Recruit Your Word-of-Mouth-Marketing Team. Second, you will need to prepare yourself to give first before you receive. And third, you will want to Create a Network Relationship Database. Imagine what your business would be like if you had a Rolodex filled with only the people and businesses you most like to work with. Profile your preferred client and what makes that organization a perfect fit for you. Be very selective in who you invite on your referral team. These are the individuals most influential with your Profiled Client audience above. Identify three of these influential people within your existing network to be on your WOM Team. ejackson@verispectpro.com (Eric Jackson) http://www.verispectmarketing.com/plugins/blog/posts/block-out-time-to-network111.cfm http://www.verispectmarketing.com/plugins/blog/posts/block-out-time-to-network111.cfm Tue, 10 Jan 2012 08:40:18 MDT Block Out Time to Network Week 2 of 52 Strategies for Networking Success by Eric D. Jackson, Verispect Marketing I read one of Dr. Misner's articles recently which stated that the most successful networkers gain their results from an average of at least six hours networking per week. If you have ever done sales or cold calling then you will know that 6-hours is not a lot of time when it comes to business development efforts! Now I am also not saying that networking is the only activity for business development, or that it completely replaces all other activities. It is my belief that business networking is a key and necessary component to your business development, especially for long-term results and leverage for your efforts. So that's what's it in it for you - more results, better results, more effectively, and over time - more powerfully. That's why you need to Block Out Time to Network. You may be blocking out time for Cold Calls, Advertising, and Public Rela ejackson@verispectpro.com (Eric Jackson) http://www.verispectmarketing.com/plugins/blog/posts/set-networking-goals21111.cfm http://www.verispectmarketing.com/plugins/blog/posts/set-networking-goals21111.cfm Tue, 03 Jan 2012 11:31:59 MDT Set Networking Goals Week 1 of 52 Strategies for Networking Success by Eric D. Jackson, Verispect Marketing If most businesses do not have business plans, then what are the chances that most businesses have marketing or sales goals, or even networking goals? Most of us have been guilty of not practicing what we preach. How true is the old story of the Cobbler's Shoes? Though we know what we should do, often we don't at all. In the book The 29% Solution, Misner and Donovan write about the uncommon application of common knowledge, and ask how well do we apply that knowledge? This first strategy helps you avoid the pitfalls of treating networking as an afterthought - as something far less than what it can do for your business. [The 29% Solution] Much has been written about Goals, Performance and Achievement. Most of us have heard of SMART Goals. Let's look at what the book shares about SMART Networking Goals (also reference the 29% Solution App by Six Voices): http://www.verispectmarketing.com/plugins/blog/posts/referral-marketing-and-bni1.cfm http://www.verispectmarketing.com/plugins/blog/posts/referral-marketing-and-bni1.cfm Fri, 08 Jul 2011 17:47:54 MDT Referral Marketing and BNI by Eric Jackson Business Networking or Word of Mouth Marketing is one of the most effective marketing components in growing many businesses by delivering warm, qualified referrals from trusted sources over time by building credible relationships in your marketplace. BNI and Referral Institute would suggest an investment in three networks as part of developing those relationships in your Referral Marketing Plan: 1) an open membership networking organization (a Chamber of Commerce) 2) a community organization you are committed to (a charity or place of faith) 3) a non-competing, closed category referral group (a BNI chapter) When Verispect was founded the first thing we did was become a member in the Greater Phoenix Chamber of Commerce and find a BNI chapter as part of our plan to grow our business - and it has worked! Part of our company Values is to also give back to the community and we have a number of ways we support 501c organiza http://www.verispectmarketing.com/plugins/blog/posts/webtacular-content-management-system-for-designers111.cfm http://www.verispectmarketing.com/plugins/blog/posts/webtacular-content-management-system-for-designers111.cfm Fri, 01 Jul 2011 17:23:15 MDT Spectacular Websites with Webtacular by Eric Jackson A new tool for any designer to create a website is here! Of course there are the traditional programming and development tools for the uber web professional, but what about a tool that is user friendly for every designer. Whether you are a web site development veteran or a graphic designer new to website design for your clients you will find Webtacular a game changer in growing your client base. Webtacular was created for the design industry to be an efficient resource to create and host websites with built in features such as a robust content management system, blog and more. Upload and work with your own templates or custom code and insert pluggins as you go. It's basically that simple, even for a beginner with basic understandings of HTML. You and your clients can quickly add pages and edit the menu, create forms, calendars and galleries. This helpful tool even allows you to manage a mobile site complimenta http://www.verispectmarketing.com/plugins/blog/posts/what-is-a-marketing-consultant1111111.cfm http://www.verispectmarketing.com/plugins/blog/posts/what-is-a-marketing-consultant1111111.cfm Tue, 28 Jun 2011 23:48:45 MDT What should a marketing consultant really do? by Eric Jackson For a small business you are not hiring someone full time with salary and benefits to run your marketing department. Chances are most small businesses aren't working with an agency either. So where does that leave a business owner? With no time and focus for their core business. A marketing consultant should be able to be your outsourced marketing department. Taking the time and hassle off your shoulders. That person or company will be your as needed Marketing Director, and should have a general understanding of how all marketing systems work in order to advise and implement the best strategy for your business. Not every business is the same and your consultant will be able to determine the best fit for your company's goals and budget. If you had hired a full time person on your staff to manage your marketing you would expect them to be capable of most of the day-to-day, in-house tasks necessary to hel http://www.verispectmarketing.com/plugins/blog/posts/verispect-marketings-scalable-solutions111.cfm http://www.verispectmarketing.com/plugins/blog/posts/verispect-marketings-scalable-solutions111.cfm Sun, 26 Jun 2011 23:49:03 MDT Verispect Marketing's Scalable Solutions by Eric Jackson Practice What You Preach... Welcome to our new small business platform website (version 4.0)! Our site has new features and functionality, like this blog, and we will be rolling out new and improved pages in v4.0 as our company begins it's 4th year in business. We want to thank all of our clients and partners for your ongoing support to the success of Verispect - TrueVision Promotions, a Marketing Sales Support & Co. When Verispect first started it employed simple business card and brochure site solutions. As a business grows and accomplishes increasing goals it's need for new resources also increases and can integrating new tools for it's expansion. At Verispect we practice what we preach and have a vision to grow your business. Nothing worthwhile happens overnight, but with a strong foundation, aligned with a vision for the future, and commitment to stay on purpose you can accomplish your goals over